Balakrishna Legend movie satellite rights sold to Gemini TV

Balakrishna Legend movie satellite rights sold to Gemini TV

Balakrishna Legend movie satellite rights sold to Gemini TV, Gemini TV bags Legend Satellite Rights, Legend Movie Satellite Rights

Winning a tough battle against MAA TV, Gemini TV bagged the satellite rights of Nandamuri Balakrishna’s Summer release ‘Legend’.

Initially, 14 Reels quoted a price of Rs 8.5 crore for the satellite rights of ‘Legend’. Both MAA TV and Gemini competed to acquire the rights by offering a price of Rs 7 – 7.5 crore which is the highest in Balayya’s career.

At the time when the deal was about to get finalised, Information and Broadcasting Ministry played the spoilsport by introducing a new rule. As per this norm, Advertisements will be allowed only for 12 minutes per hour for all entertainment channels.

As a result, Both Maa and Gemini decided to offer only half of the initial price. Gemini TV finally managed to bag it by paying anywhere between Rs 3.5 – 4.5 crore.